It's those gut feelings or intuitions that cause people to act. And those gut feelings are primed by emotions. So if you are tying to sell or influence someone whether it is a product, service or idea, you would be wise to think carefully about how to prime your clients emotions.
Here are some ways to prime someones gut feelings....
Appearance..
People tend to accept whatever it is that your project. Does your appearance reflect how you want to accepted as? Expensive clothes and accessories prime us to assume wealth and success. I'll be the first to admit that the whole 'dress for success' thing rubs me wrong. However, unless you enjoy doing things the hard way, it might be to your great advantage to invest more in your appearance.
Warm handshakes prime us to think of warm hearts..
My simple trick is to hold a cup of coffee in my right hand when meeting someone and then transferring it to my left hand just before shaking hands. The other person gets a nice warm handshake. That primes them to find you more likeable and to feel like you are more trustful. Cool idea...huh?
70% of people surveyed are unsure whether they have a great handshake. So get someone to evaluate yours. You just might be surprised how a little change can make a big difference.
Formal places prime us have formal interactions...
Sometimes its better to take someone offsite in a less formal and more relaxed environment if we want to get a closer relationship.
Soft comfy chairs prime people to lower their resistance...
Hard chairs and rough surfaces prime us to be more critical.
Sounds...
Christmas music (at Christmas time only) primes us to spend more. Classical music in a wine store primes people to buy more expensive wines. And hearing others say our name is the sweetest sound to our ears. Hearing our name primes us to like the other person. Use it generously.
Colours...
Blue is the colour of trust. Red is the colour of passion. Brown is the colour of reliability. Yellow is cheerful and uplifting. White is pure. Not sure what colours to use for your logos and presentations etc. Just google it.
Smells...
Realtors have know for a long time that the smell of baking bread or fresh coffee brewing primes clients to feel at home. Citrus and the smell of windex prime people to more honest. Lavender primes people to relax and even make them sleepy. Airlines are playing with smells to try and prime us to relax and enjoy our flight in those long tubes we call planes.
Words...
Some words prime resistance. Here are just a few words never to use and a much better alternative..
Bad choice..... Much better...
sign here. approve this
contract agreement
cost investment
Ok, this is just a little teaser of some of the many ways marketers and influencers are priming us to buy their products and ideas.
No comments:
Post a Comment