Tuesday, January 27, 2015

How to use subliminal persuasion



Confession time:

One thing I really don't like is when people say to me,  I disagree with you!

Despite the fact that I consider myself to be open minded and receptive to other people's ideas, for some dang reason those words, I disagree with you puts me into defensive mode.  It feels like I am being challenged and no one including me wants to be wrong.  I find myself expending my mental energy conjuring up reasons why I am right and they are wrong.  And expending next to no energy thinking why they just might be right.

From that point on I not really listening to them.

 Conversely when someone listens to my ideas, proposals or beliefs and says, I agree with you Edward well that tickles me pink.  I feel validated, appreciated and on a little high.  That person then has my full attention and I am more than willing to listen most anything they have to say going forward.

 I am not alone in thinking this way!   It's human nature.

Now after reading that let me read your mind...

You are thinking to yourself....ok Mr Wise Guy what am I supposed to do when I disagree with someone? How am I going to get them to listen and appreciate my opinion?    Funny you should ask.    Here is my more than brilliant response...(he said humbly)

Use subliminal persuasion!


Bet you didn't see that one coming?   Let me show you how it works.   I'll give you 3 examples..

1.  Your customer Bruce says to you, it's too expensive!

Your brilliant response....

I agree with  you Bruce it is expensive.  You are not the only one that feels that way.  And  so many of my clients still choose our service because our superior service paid off for them in the long run both in time and money spent..

Why it works?

* Bruce loves that you agree with him.  He feels like you are really listening to him.  However, you didn't agree that it was too expensive only that it was expensive.  

*He also likes it when you say his name.

* Bruce appreciates that he is not the only one that feels this way.  (social validation)

* You didn't use that horrible 'but' word instead substituted it with 'and'.  

* His resistance to you is lowered with this subliminal technique and he is then receptive to  your logic that follows after the 'because'.

2. Your partner Mary says to you...we never go out anymore!

Your brilliant response....

I agree  Mary we don't go out as often as we used to.  And I also really value our home time.  Why don't we go out for supper on Friday because it will be fun?

Why it works...

*  Mary likes it that you agree with her.  She feels listened to.  However, you didn't agree that you never go out, only that you don't go out as often as you used to.

*  She likes hearing her name.

*  She likes hearing that you enjoy home time with her. (a compliment)

*  You offered a small compromise (going out for supper on Friday)

3.  Your employee Rob says to you, I don't think I can reach these sales goals, I'm working as hard as I can.

Your brilliant response....

I agree Rob, you are working  hard.  And I see that with some time management and a little better client preparation that you have the ability to produce more.  How can I help you reach your goals because I really want to see you succeed?

Why it works...

* Rob likes it that you agree he works hard.  He feels appreciated.

* He likes to hear his name

* You offered a solution along with assistance

* By saying you want to see him succeed implies you are on his side.

This is important...


Never, never use the word but!  Use 'and' in it's place as I did in the examples above.   People  will automatically tune you out if you use that word.   No buts about it!

All you need to remember about my formula is..

1.  I agree with you _________.
2.  And__________________'
3.  Because_______________

now you fill in the blanks

My last bit of advice...

Write out the most common objections you hear in business and at home.   Then write out your brilliant
response.   Memorize it!

Ok, you are now good to go.   You will succeed with this technique because you are brilliant!


Pssst......

Did you enjoy this article?   If you did, may I ask a small favor?  Just hit the share button and together we can share some brilliance with others because that's what we like to do, right?  Thanks!













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